Family founded and run since 2014, waytoplay believes in creativity, imagination, care and connection. And it’s been a great road trip so far!
Waytoplay was born from a family passion for playing with toy cars in sun and sand. Father, inventor and designer, Sybren created waytoplay for his son Joep, way back in 2003. That led down a road of evolution to the unbreakable weatherproof road for everyone to enjoy today.
The original flexible toy road from The Netherlands is practically indestructible and waterproof. Combine the roads and race tracks with their brand new road blocks for endless adventures and hours of fun... guaranteed!
Building a Waytoplay toy road is about letting your imagination run wild, exploring new worlds, adapting to your environment, choosing the right combinations and learning through play. It’s also about getting to grips with space and topography and using critical thinking skills to create an open-ended or close-ended circuit.
Waytoplay is built for families to build and learn: • Develops holistic approach • Uses fine motor skills • Encourages imagination • Fosters creativity and perseverance • Stimulates spatial intelligence
Waytoplay is more than a toy, it is a Dutch Design original driven by people, of high tech partner and skilled specialists. The segments are printed and packaged in The Netherlands by a social enterprise. They provide sheltered employment, regular work for people with little access to work.
Waytoplay has been approved by the highest norms of toys including EN71, ASTM F963 and REACH Regulation.