As a child, inventor and designer Sybren Jelles loved playing with toy cars. Preferably outdoors, with wind in his hair. After seeing that his son, Joep had inherited that passion, he created waytoplay.

Children are explorers and inventors. Unleashing their imagination is a fun challenge. Waytoplay gives children the tools to make up their own game. Encouraging inventiveness, creativity and problem solving skills - grooming them with essential skills for now and their future.

Waytoplay is more than a toy, it is a Dutch Design original. Made of high grade and child safe rubber, waytoplay has been approved by the highest norms of toys including EN71, ASTM F963 and REACH Regulation.

Each waytoplay set features easy to connect road segments - straights, curves, parking spaces, roundabouts, junctions and more. Simply roll out an adventure anywhere, anytime - Indoors and out! The beach, the carpet or that bumpy garden path, turn any place into your waytoplay. The open ended sets can be added too, for endless fun. Let your child find its way to play and become king of the road.

Unplug and imagine!


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